REVENUE OPPORTUNITIES FOR LIBRARIES, E.G., ADVERTISEMENTS ON COMPUTER SCREENS

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Academic libraries are an essential component of any educational institution, be it a college, or a university. The International Federation of Library Associations and Institutions (IFLA) recognizes this fact and asserts that university libraries are indispensable to the functioning of universities and the achievement of their academic missions. So important are university libraries to IFLA that it has a University Libraries Section, which seeks to promote: “the integration of the library in the core institutional functions of learning, teaching, research and services” (IFLANET,2003:Online). Accordingly, the academic library exists to assist the academic, researcher or student in the process of their self-discovery, adoption of high ideals in life, and the improvement of scholastic