EFFECT OF ADVERTISING AND SALES PROMOTION ON SALES VOLUME
ABSTRACT
This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important tools that the Nigeria beer industry can not do without because it is rock on which the industry operates. Advertising and sales promotion help to maintain market share, and build up preference within consumers thereby boosting consumers loyalty and patronage. Advertising and sales promotion as a concept can be defined as the activities used by marketer to communicate to consumers in orderr to influence and induce them to buy.