EFFECT OF PRICE ON CONSUMERS’ PATRONAGE OF MARY KAY PERFUME
ABSTRACT
In this study the researcher wants to investigate the effect of price on consumer’s patronage of Mary Kay perfume. The total population for the study is 200 staff of selected cosmetics shops in Portharcourt, Rivers State. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up managers, secretaries, sale representatives and cashiers were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.