MARKETING OF INDUSTRIAL PRODUCTS: A CASE STUDY OF SELECTED INDUSTRIAL PROJECT IN CROSS RIVER STATE
Project Abstract:
This research work is aimed at determining the level of marketing of industrial product in Cross River State. Data collected through questionnaire were analyzed. A sample of 200 respondents was analyzed and tested at 0.05 significant level using chi-square (X2) test statistics. In this study, it was discovered thus marketing of industrial product play a very important role in the life of many consumers. This research concludes that marketing of industrial product cannot be carried out effectively without creating an awareness of the distinction between industrial and consumer goods.